Why Microsoft's 2022 reorg matters to everyone, on every platform
Microsoft's mission one time revolved around Windows PCs used at piece of work or dwelling house. PCs are no longer the nearly used computers and the static, isolated, desktop scenario no longer defines personal calculating for the masses.
Digital experiences are now a connected and transient reality that moves between devices, operating systems, apps and concrete infinite. At just ten years into this new computing reality spawned by consumer smartphones and mobile broadband connectivity, companies like Microsoft are building cloud-based infrastructures to bring cohesion to what are now a user's disjointed digital experiences.
Microsoft's reorg brings cloud, AI and border computing to the forefront of its organizational structure. It's meant to make managing a massive intelligent cloud every bit a cantankerous-platform Bone that engulfs, facilitates and enables a user'south digital experiences, more efficient. Information technology's besides positioned to impact users on Microsoft'due south intelligent edge via the connected devices consumers use and the IoT devices that increasingly environment them.
The Cloud and AI-based reorg is about innovation for consumers
Deject and AI Platforms, led by Scott Guthrie, executive vice president of cloud and enterprise, and Experiences and Devices, directed past Rajesh Jha, executive vice president of product group, are Microsoft's new technology groups. They join Microsoft's other core investment, AI and Research, led past Harry Shum.
Microsoft's Cloud and AI focus isn't new. At Build 2022 Microsoft CEO Satya Nadella notably inverse the visitor's mobile-outset, deject-first mantra to a cloud-first, AI-get-go mission:
We're moving from … today'due south mobile-kickoff, cloud-first world to a new world that is going to exist made of an intelligent cloud and an intelligent border. Information technology'due south not about one device, an app model for one device. The user experience … is going to span all of your devices.
Though companies like Apple tree strive to lock users into unmarried ecosystems the reality is that across work and life many users, who are consumers and professionals, movement between devices and ecosystems every day throughout the day. Microsoft's cloud investments, Office 365, Microsoft Graph, Project Rome, border computing and more are its attempts to facilitate, support and brand more than productive the mobility of a user's digital experiences.
This reorg's meant to remove boundaries to innovation for customers. Nadella said, "Microsoft must be enlightened of customers unmet and unarticulated needs. Nosotros tin't let any organizational boundaries become in the way of innovation for our customers."
The intelligent deject and you
Microsoft'due south intelligent cloud can be thought of as a "super OS" connecting ecosystems, apps and user experiences. The core of Microsoft's cloud mission is like to its past Windows strategy, albeit on a much larger scale and tailored to a multi-device, multi-platform interconnected world.
Windows was once the Os and personal computing platform for users and developers. The net, mobile platforms and apps and the rise of ambience computing devices like Amazon'southward Echo have dispersed personal computing and developing across a range of platforms and device types. Every bit Microsoft's Windows' goal was to provide an Os that almost personal computing and development took place on, its cloud ambitions do the same.
Sadly, competition has made Windows just another platform choice rather than the default. Thus, Microsoft's cloud is existence positioned, via various solutions to be the properties upon which Windows, iOS and Android user's digital experiences, to varying degrees, are managed or run.
The ties that bind
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Role 365 is a cloud-based drove of cross-platform productivity tools with a single authentication eradicating the barrier betwixt between work and personal productivity.
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Microsoft Graph ties users cross-platform experiences and Role 365 tools together to provide continuity across devices.
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Projection Rome offers cloud-based cross-platform support for maintaining app experiences across devices, such every bit continuing music from an Android phone on Xbox.
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Microsoft's Azure cloud platform can run the back-terminate of iOS, Windows and Android apps.
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Microsoft'south Mobile Device Management provides comprehensive back up for iOS and Android devices.
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Cortana, a cloud-based cross-platform digital assistant, gets to know users across devices and enterprise and personal scenarios.
These deject-based efforts that manage user experiences are ofttimes invisible to device-centric consumers. Microsoft's edge computing investments (and Experiences and Devices team volition) further manifest the power of cloud computing on users first- and third-party devices.
Living on the intelligent edge
Microsoft'south reorg prioritizes AI and border computing:, the process where data is analyzed and aggregated at a point close to where information technology is captured in a network (i.e. a users or IoT device).
The Experiences and Devices team, whose function is to "instill a unifying production ethos across Microsoft's end-user experiences and devices," will bear on device evolution and software experiences for users on the edge of Microsofts cloud. This team will strive to bring Windows, Part and tertiary-party applications and devices into a more cohesive Microsoft 365 experience.
Additionally, powerful processors like Qualcomm's Snapdragon 835 in conjunction with 4G LTE (after 5G) networks are the beginning of Microsoft'south vision of AI that can perceive user's context and provide proactive back up.
To this end, Harry Shum'south AI and Research team advances AI across Microsoft's product range. The new AI Perception and Mixed Reality (MR) squad led past HoloLens creator, Alex Kipman, brings spoken communication, vision, MR and other perception capabilities and ambient intelligence to the table. The Cloud and AI team ties this together past driving "platform coherence across the cloud, edge and AI, including higher-level services around perception, knowledge and cognition."
Finally, Microsoft's IoT investment's, which supports billions of continued devices from intelligent camera's, vehicles, Ever Connected PCs, smartphones and more is platform doubter and positioned to manage user experiences in what is now an ambient calculating earth. The Experiences and Devices team harnesses the power of the deject to impact users via devices and experiences on the clouds edge.
Going forward…
Windows is no longer at the core of Microsoft's personal computing mission. The cloud, AI and edge calculating have that role. Though Windows is notwithstanding critical to Microsoft's purpose, it exists alongside other OSes supported by Microsoft'due south "super Bone and development platform" - the intelligent cloud.
Microsoft's recent reorg aligns the company with this modern deject-kickoff, AI-first vision.
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Source: https://www.windowscentral.com/what-microsofts-recent-reorganization-means-everyone-every-platfrom
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